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DLL Studios: A Leading Wix Studio 2 Web Design and SEO Agency
- 13 hours ago
- 8 min read
A dated site was costing this home services company leads. I’d sum this case study up like this: DLL Studios rebuilt the site in Wix Studio 2, fixed SEO and mobile issues, and helped turn an underperforming website into a stronger lead source between January 2026 and June 2026.
Here’s the short version:
The business started with about 800–900 organic sessions a month
Organic conversion rate was around 1.5%
Only 35% of leads were qualified
Mobile load time was over 4 seconds
Key SEO issues included weak page structure, poor internal linking, missing schema, and uneven metadata
DLL Studios rebuilt the site with service-specific pages, cleaner navigation, better CTAs, and local SEO fixes
By June 2026, LCP dropped below 2.5 seconds, Core Web Vitals passed, local visibility improved, and leads and revenue moved up
What stands out to me is simple: this was not just a visual update. It was a rebuild tied to search traffic, lead quality, and conversion rate. For a company with jobs in the $1,500–$3,000 range, that kind of site work can have a direct effect on monthly revenue.
If you want the main lesson in one line, it’s this: web design, SEO, and site upkeep work best when they support the same path from search to contact.
Client Background, Baseline Metrics, and Project Goals
Client Profile and Website Condition Before the Project
The client was a small home services company in the Los Angeles area. It relied on search traffic to keep work coming in and served homeowners across Southern California. Most jobs landed in the $1,500 to $3,000 range, so organic search was a major source of growth.
Before DLL Studios stepped in, the website was running on an old Wix theme that hadn’t been updated in years. And it showed. The design felt dated, the fonts were small, contrast was weak, and the homepage tried to speak to too many people at once. On mobile, a few buttons were tough to tap, images loaded slowly, and the contact form sat too far down the page.
The site did have service pages, but the copy was generic. It didn’t reflect the client’s actual service area or what the company did best. Put simply, the site wasn’t doing the business any favors. It was a strong candidate for a rebuild aimed at two things: better search visibility and more conversions.
Core Problems That Held Back Growth
The content issues were only part of the problem. The technical setup made things worse.
Mobile load times exceeded 4 seconds, hurting conversion performance [2][3]. Key service URLs had missing or duplicate meta titles and descriptions. The site also had no structured data in place, including LocalBusiness or Service schema. On top of that, NAP information was inconsistent across the website and local directory listings.
Internal linking was weak too. The most important service pages were buried in deep navigation instead of being supported by contextual links inside the content. That made it harder for search engines to understand the site’s main topics. It also weakened the site’s ability to show up for the local, city-based searches that often drive strong home services leads.
The conversion path had its own mess. There wasn’t one clear main action across the site. CTAs changed style and placement from page to page, and the core message kept shifting in tone. For a home services business, that kind of inconsistency can make people pause. After all, they’re not just buying a service. They’re letting someone into their home.
Goals Set at the Start of the Project
Before any design work started, DLL Studios and the client agreed on clear targets. Using a 3-month baseline from Google Analytics 4 (GA4) and Google Search Console, they found the site was bringing in about 800–900 organic sessions per month, with an organic conversion rate near 1.5% and about 15–20 total leads per month.
Only around 35% of those leads were qualified inquiries from within the service area. That meant the business was getting just 5–7 qualified leads per month.
The 6-month targets looked like this:
Goal Area | Baseline | Target |
Monthly organic sessions | ~850/month | 1,200–1,400/month |
Organic conversion rate | ~1.5% | 3.5–4% |
Qualified leads per month | ~6/month | 30–40/month |
Mobile page load time | 4+ seconds | Under 3 seconds |
Core keyword rankings | Page 2–3 | Page 1, top 3 positions |
There were softer goals too. The site needed to reflect the client’s strong offline reputation, make the messaging clearer, and give mobile visitors a much smoother path to contact.
With that baseline in place, DLL Studios moved into the redesign and technical SEO work. That performance-first mindset shaped the work inside Wix Studio 2.
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DLL Studios' Web Design and SEO Work in Wix Studio 2
Website Redesign and Content Structure
With the goals set, DLL Studios rebuilt the site in Wix Studio 2 with a cleaner, flatter structure. Instead of leaning on one broad services page, they built separate pages for each core service. Each page focused on a clear keyword theme and matched a specific type of search intent. That gave search engines a cleaner read on each page and helped visitors get to the right information without extra clicks.
The homepage copy was also rewritten with a short, benefit-led message aimed at the client's target audience. The page followed a simple flow:
headline
CTA
service highlights
testimonials
process
closing CTA
On mobile, DLL Studios moved CTAs into easier-to-tap spots, trimmed down text blocks, and repeated the same core action points at sensible places down the page. Wix Studio 2 gave them room to fine-tune the layout for desktop, tablet, and mobile, which matters more than most teams expect.
Service pages used the same basic template: problem framing, service details, outcomes, a short process overview, and a CTA. Each one used a single H1, plus supporting H2s and H3s for subtopics and common questions. That made the pages simpler to scan and easier for search engines to read. Every update tied back to the original project goals: clearer service targeting, faster mobile use, and stronger local relevance.
Technical SEO and On-Page Optimization
After the new design and content structure were in place, DLL Studios ran a full technical SEO audit. They used Google Search Console data along with a site crawl to spot issues that needed attention before launch.
They cleaned up and standardized URL slugs so they were short and descriptive - for example, instead of . Canonical tags were set correctly across the site to avoid duplicate content problems. Every priority page got a rewritten meta title and meta description, each one distinct and aligned with U.S. search intent and click-through behavior.
DLL Studios also added contextual internal links to priority pages and kept each key page within a few clicks of the homepage. That helped with crawl depth and topical clarity. On the image side, they compressed files, added descriptive alt text, and applied lazy loading to keep above-the-fold load times fast.
Schema markup was added across the site as well. LocalBusiness and Service schema gave search engines structured details about the business, its service area, and its offers. That helped support the client's visibility in local search results for high-intent queries. DLL Studios also set up 301 redirects for any old URLs that were removed or merged during the rebuild, which helped preserve link equity and avoided broken paths for users and crawlers.
With the site reworked and optimized, DLL Studios then shifted into support and tracking.
Continued Support Through DLL Studios Maintenance Plans
DLL Studios kept supporting the site through monitoring, metadata updates, new location-focused content, and internal link refinements.
After launch, DLL Studios tracked results through June 2026.
Wix Studio SEO and GEO Tools in 2026: New Features and Releases!
Results After Launch
Traffic, Rankings, and Conversion Gains
Once the rebuild went live, the June 2026 data gave a clear answer: the new structure was working.
By June 2026, the site was showing measurable gains in traffic, speed, and conversions. Organic sessions increased as the new service pages got indexed and started showing up for local searches. Form submissions went up, conversion rate improved, and revenue increased as visitors found the right service page with less friction.
That was the main goal from the start. This project wasn’t built to chase traffic for traffic’s sake. It was built to bring in more qualified local leads.
The clearest win was speed. Largest Contentful Paint improved from over 4.0 seconds to under 2.5 seconds, which moved the site into the Good Core Web Vitals range [1]. And it wasn’t just about page speed on a report. Better speed lined up with better lead quality too.
Before-and-After Metrics Table
The table below shows the main before-and-after changes.
Metric | Before DLL Studios | After DLL Studios on Wix Studio 2 | Change |
Page Load Time (LCP) | > 4.0s (Poor) | < 2.5s (Good) | Improved |
Core Web Vitals | Failing | Passing | Improved |
Indexed Service Pages | 1 broad page | Multiple targeted pages | Increased |
Local Search Visibility | Minimal map pack presence | Map pack visibility and stronger local query reach | Improved |
Form Submissions | Low monthly average | Higher | Increased |
Conversion Rate | Below baseline | Above baseline | Improved |
Revenue | Baseline | Higher | Increased |
Practical Gains Beyond SEO Numbers
The gains weren’t limited to rankings. The site also became much easier to use across devices. It stayed consistent on phone, tablet, and desktop, which matters when local visitors are checking services on the go.
Lead quality improved too. Each service page focused on a specific need and pointed visitors toward one clear next step. So the inquiries coming in were a better match for what the business actually offers.
What This Case Study Shows About DLL Studios as a Wix Studio 2 Web Design and SEO Agency
How This Project Reflects DLL Studios' Broader Approach
These results show a clear pattern in how DLL Studios works. The project reflects the agency’s usual process: design, SEO, and maintenance are planned together, not handled as separate jobs.
SEO is built into the site from the start. That means site architecture, internal linking, and metadata are mapped during the design phase instead of being added later as a fix. In plain English, the site is built to help people find it, use it, and take action.
Wix Studio 2 made that connected setup easier to carry through. And it didn’t stop at launch. The same approach continued with maintenance and performance checks after the site went live.
That’s what helped the site structure, service pages, and CTAs push toward the same outcome: qualified leads.
For more context on the platform, see Wix Studio 2: First Look at the Future of Professional Website Design, and for a related view of DLL Studios’ Wix Studio work, see Leading Wix Studio Agencies.
Key Takeaways for U.S. Business Owners
For business owners planning a redesign, the lesson is pretty simple: design and SEO need to support the same conversion path from day one. If those pieces move in different directions, the site may look good but still fall short where it counts.
This project also shows how Wix Studio 2 helped DLL Studios build speed, responsiveness, and search-ready structure into a single site. That matters because users and search engines both react to how a site performs.
And after launch, maintenance still matters. Ongoing upkeep helps protect rankings, speed, and technical health over time. For business owners weighing a redesign, that’s the main takeaway.
FAQs
How long did the redesign take?
The timeline depends on the project.
A site migration from Wix Classic to Wix Studio usually takes a few days.
A full custom website build often takes 4 to 12 weeks. The exact timing comes down to scope, feature complexity, and how fast client feedback comes in.
For larger responsive website projects, the timeline is often 6 to 16 weeks.
Why did lead quality improve?
Lead quality improved because the strategy centered on a technically sound, high-performing website built to drive leads. SEO was baked in from day one, so the site brought in qualified traffic instead of casual visitors.
The user experience and lead-capture forms were also tuned to help turn visitors into higher-intent leads. Whether the work involved a Wix Studio migration or updates to the site architecture, the focus stayed on audience quality.
What happens after launch?
Launch day is only the beginning of our work together. Once your site is live, we shift into a support phase built to help you handle updates with confidence and keep things moving in the right direction over time.
We also offer ongoing maintenance for the work that keeps a site healthy behind the scenes, including:
Security monitoring
Performance tuning
Software updates
Data-driven SEO
And as Wix Studio 2 rolls out, our team is ready to help you make sense of the new tools and use them well.
