ADA Compliance for Websites

Understanding the Basics of ADA Website Compliance

What Is ADA Compliance?

The ADA is a civil rights law that prohibits discrimination based on disability. For a website to be compliant with the ADA, it's required to be accessible for people who browse the web with assistive devices. If a website is not accessible to people with disabilities, it's not compliant with the law. 
 

Because of how the legislation is written, having a website that is not accessible to everyone will be interpreted as active discrimination. If you are actively discriminating against people with disabilities, you are at risk to be sued. It's that simple. 

Does My Website Have to Be ADA Compliant?

Most ADA website lawsuits are filed against businesses, which are considered “places of public accommodation” under the law, but lawsuits against government sites work the same way. Over the past 2 years, digital accessibility lawsuits are up more than 50%, resulting in at least 10 new suits being filed per day.

♦ Websites for, or funded by, state or local governments 
♦ Websites for businesses

The Four Principles of ADA

Perceivable - Users must be able to perceive the information being presented (it can't be invisible to all of their senses)

Operable - Users must be able to operate the interface (the interface cannot require interaction that a user cannot perform)

Understandable - Users must be able to understand the information as well as the operation of the user interface (the content or operation cannot be beyond their understanding)

Robust - Users must be able to access the content as technologies advance (as technologies and user agents evolve, the content should remain accessible)

ADA Guidelines

The ADA has a not-so-black-and-white relationship with the Web Content Accessibility Guidelines (WCAG). Although WCAG 2.0 AA standards are mandatory under other U.S.laws — specifically Sections 504 and 508 of the Rehabilitation Act of 1973 and the Air Carrier Access Act of 1986 (ACAA) — they are considered a “voluntary technical standard” under the ADA.

SEO & ADA Compliance

ADA compliance falls under website SEO. This is because it completes certain elements related to SEO criteria, but not all.
• Color optimization - Does not help ranking.

• Image tags - Helps ranking.
• Scanners aren't 100% accurate.

Examples

Knowing and understanding the guidelines when focusing on usability of your business’s website is a sure way to grow your customer base. Websites that are not user-friendly are not efficient. We work hard to make sure your website easyly accessable and efficient for your visitors.

SEO & ADA Compliance

Being able to convey your message and inform your  visitors is one of the most important goals of your website. The design plays a role on being able to reach your audience and educating them of the purpose of your site and how they can interact.